Solihull BID


Full-service marketing agency NC Creative has been taken on by Solihull Business Improvement District to oversee all BID branding and publishing requirements. The Solihull town centre-based agency won the brief to produce the BID's quarterly InSolihull consumer magazine, which is distributed across the town centre and at commuter pick-up points. The magazine will be given a new design while its content will focus on lifestyle, entertainments and stronger coverage of business-to-business news from the borough.

NC will also oversee a variety of other promotional and creative needs on behalf of the BID with the forthcoming town centre-wide Fashion Week at the heart of the activity.

Solihull Fashion Week, supported by Mell Square and John Lewis, takes place between April 21-24 with a variety of events and catwalk shows including an evening with Strictly Come Dancing star Anton Du Beke.

A BID is a business-funded body formed to improve a defined area with focused projects outlining a strategic business plan, including marketing and promotion of businesses. Solihull BID Executive Director Melanie Palmer said: "NC really impressed the panel during the pitch process with their creative ideas and approach. We can't wait to work with them on the popular InSolihull magazine, and on our exciting future projects. We're particularly pleased with NC's ideas for coverage of the town centre's booming business sector in addition to our great retail, lifestyle and night-time economy."

NC Creative Group's Head of Creative Services Vicky Jaycock said: "We are delighted to be working with the Solihull BID team again. They have done a fantastic job for the BID area in the first five years and have an important strategic mandate going into the second term. Our team will relish the opportunity of working on a variety of projects aimed at further raising the profile of Solihull Town Centre for the benefit of all of the BID stakeholders."