A Solihull hotel managed by Valor Hospitality Europe has undergone refurbishment works to transform it in to a Crowne Plaza hotel.
The rebrand of the Holiday Inn on Homer Road, which is set in leafy grounds just outside of Solihull town centre, has resulted in all 120 bedrooms at the hotel being upgraded and enhanced, creating spaces that ensure guests experience the ultimate in wellness and productivity.
Matt Hutchings, general manager of the Holiday Inn Solihull, said: "This is a really exciting time for our hotel and we're looking forward to delivering a new Crowne Plaza hotel experience to Solihull.
"The style and philosophy of the Crowne Plaza brand will appeal to business travelers looking for somewhere well connected where they can work productively from and leave feeling rested and restored. Our excellent leisure facilities including a pool, gym, restaurant and bar with an outdoor terrace allow our guests to truly unwind."
Brian McCarthy, Managing Director of Valor Hospitality Europe, said: "We felt that bringing the Crowne Plaza brand to Solihull would be the best way to enhance our offering to our customers in this region.
"The hotel is in an easy to reach location for business use and already has excellent meeting and conference facilities including 12 meeting and event rooms which can hold up to 200 people. This is a key offering for Crowne Plaza hotels. Once the rebrand is complete, the hotel will focus on connectivity, wellness and business needs to ensure we're meeting the demands of our customers."
Customers' health and wellbeing will play a big role at the rebranded hotel with a new 'fast and fresh' menu available, as well as complimentary water and fruit to keep guests hydrated and energised.
The existing team at the Holiday Inn will be staying on board under the new Crowne Plaza model.
Valor Hospitality Europe has been operational in the UK for 18 months and manages 19 properties in its UK portfolio on behalf of investment vehicles affiliated with MCAP Global Finance Ltd.
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