July 4th - September 30th

MonsterHero Safari

Solihull Business Improvement District is providing a family fun ‘Safari’, a High Street story-trail, to engage with our communities, support the NHS and give families a safe reason to return to the High Street.

Launching on Saturday 4th July, families and households in Solihull will be invited to search the town centre for 10 cute and colourful Monster Heroes. Using smartphones, the Safari allows you to learn each of the Monster Heroes names, their story, and superpowers. Once all 10 Monster Heroes are found, a free e-book, that tells the story of their first team-up, will be unlocked.

The Safari works by utilising contactless NFC technology and QR codes, without the need for players to download or sign up to anything, they simply need to tap or scan, using their phone’s camera, to play. The Safari aims to bring fun back to our High Streets and demonstrates an effective opportunity to entertain shoppers and their families. A clever way to help increase visitor footfall within a safe environment.

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Over 100 BIDs and councils across the UK are taking part in the MonsterHero Safari project, which has been sponsored by Wild in Art, with the aim of raising over £100k for NHS Charities Together. In times of great stress, this project aims to provide the local community with a memorable High Street experience that will bring a smile to the community of Solihull.

Melanie Palmer, Chief Executive of Solihull BID, said: “We are delighted to join forces with Wild In Art again to engage safely with our younger visitors and their families, in line with our aim to ‘keep smiling through the crisis’.

“This is a perfect example of utilising safe digital activity whilst raising funds for our own heroes out there on the NHS front line. Solihull is open for business and offers a safe and well managed environment for all.”

Coordinating the national project is Martin Blackwell, former CEO of ATCM and the Charity Retail Association, who said: “When I heard about the concept it just resonated with me and I knew I had to support it. I loved the idea of heroes; the idea of a “safari on the High Street”!  I just thought, if something fun like this can help make families feel good about going back out onto the High Street and raise money for such a worthy cause then let’s go for it.”




- Wishes & Kisses (Mell Square)

- Minimini Kids (Mill Lane, Mell Square)

- Vita (Mell Square)

- Lesley Ashworth (Drury Lane, Mell Square)

- Specsavers (High Street)

- Waterstones (High Street)

- Children's Air Ambulance (Station Road)

- Mr Simms Olde Sweet Shoppe (Poplar Arcade, Touchwood)

- Krispy Kreme (Mill Lane Arcade, Touchwood)

- Yakinori (Jubilee Walk, Touchwood)