Elevate Property Group has announced it has already started and is well advanced on the conversion of Phase II of its Princes Gate project in Solihull.
The Birmingham-based developer has appointed local agents smarthomes to sell the remaining apartments in Phase I, Consort House, and the 70 apartments in Phase II, Royal House.
Already over 60% of the apartments in Consort House have been sold with the first buyers scheduled to move in during May.
This second phase will be launched on Saturday 6 April with the two show apartments, highlighting the options and specifications available at Consort House, now opening four days a week from Friday to Monday.
Royal House, part of the £30 million Princes Gate development, is scheduled for completion at the end of 2019 and Elevate sales and marketing director David Hofton said the broad appeal of the development was proving a key factor in its success.
“From first time buyers to downsizers to investors, the interest is across the board.
“First time buyers are attracted by the affordable prices and the fact that Help to Buy is available.
“Many downsizers are keen to walk away from the concerns of property maintenance and large gardens and for those who spend time abroad or travelling during the year, they can simply lock up and leave.
“Investors spot the potential of the development for strong tenant demand and are attracted by the luxury specification and the fantastic location,” he said.
A new Waitrose is 200 metres from the development, Solihull Railway Station which offers a 12 minute run into central Birmingham is 250 metres away and Touchwood Shopping Centre, with John Lewis and a new Asha’s Restaurant due to open soon, is just a short stroll.
David Hofton added: “Train times as low as 1 hour 35 minutes into London Marylebone are also a significant attraction.”
Prices range from £162,500 to £400,000 and apartments include studio, one bedroom and two bedroom options.
The penthouse apartment – price on application – on top of Consort House measures 1,600 sq ft and has a 1,100 sq ft south west-facing roof garden – perfect for parties or large family gatherings.
To get a flavour of the luxury specification that can be expected at Consort House and Royal House, Elevate has opened two show apartments, a one bed and a two bed example, with a further two apartments also finished and available for inspection.
Elevate Property Group currently has nationwide interests in 1,300 plots with a gross development value in excess of £330 million.