POSTED: 23 April 2019

Fashion Secret events are a must-visit celebration of Solihull style


Join Solihull BID for a fashion-filled day on Saturday, April 27th, in Solihull town centre with Solihull’s Fashion Secret, sponsored by Mell Square.

Join Solihull BID for a fashion-filled day on Saturday, April 27th, in Solihull town centre with Solihull’s Fashion Secret, sponsored by Mell Square.

Enjoy free goodies, fantastic offers, gain styling tips for your wardrobe, hair and makeup, enjoy live music and grab a tasty bite to eat.

A voucher booklet will offer discounts and promotions for town centre shoppers to continue to use after the day of fashion activity.

Among the dozens of offers in the fashion trends booklet is a free ear-piercing service at Accessorize, 25% off a cut and blow dry at Alexander James, 15% off at Lesley Ashworth, 10% off at Bonmarche, 20% discount at New Look and 15% off at White Stuff.

An exclusive pop-up unit on Drury Arcade, Mell Square, will be showcasing some of Solihull’s best fashion businesses while you’ll be in with a chance to  win loads of exciting prizes, including a Dyson hair dryer worth £300, a £100 gift card and personal styling session at John Lewis and Partners, a pair of Dior sunglasses worth £300 from AB Optics, a Boots beauty bundle and much more. There is also the chance to get a free personalised tarot card reading.

Free goodie bags full of special offers and samples will also be given out and visitors can get style inspiration from the experts showcasing their skills on the Mell Square demonstration stage. Win best dressed at the races this year with tips from Lesley Ashworth on how to wear a fascinator, learn how to create a flawless summer face from Estee Lauder at Boots, create the perfect brows with the help of Bobbi Brown and freshen up your wardrobe with tips from John Lewis and partners personal stylists. Look out for the full line up on the BID website.

TV newsreader Sameena Ali-Khan will be on stage being given a hair and make-up makeover while interviewing stylists to get the latest insights.

Staying stylish is a hungry business. The award-winning Digbeth Dining Club is bringing in some of the best street food traders around including Disco Fries, Urban Cheesecake, Street Kitchen Brothers, Sonora Tacos, Sticky Beaks, Flying Cows and Pietanic.

Lyndsey Thomas, marketing manager at IM Properties, owners of Mell Square, said: “We’re delighted to not only be sponsoring Solihull BID’s Fashion Secret, but also hosting the event itself.

“Mell Square has a flourishing retail community and this event is the perfect opportunity to encourage visitors to discover our wide range of high street and independent shops.

“With workshops, live demos and tutorials, discovering your fashion secret at Mell Square couldn’t be easier.”

Mell Square Stage line up

10.30am - Regis: styling with GHD’s

11am - Brides of Solihull: bridal wear

11.10am - House of Fraser: Guerlain make-up demo

11.30am - Alexander James: occasion hair

11.45am - Lesley Ashworth: how to wear a fascinator

12pm - John Lewis: personal stylists

12.20pm - Bobbi Brown: how to get the perfect brow

12.40pm - Marks and Spencer: SS19 styling

1pm - James Bushell: hair demo

1.30pm - New Look: SS19 styling demo

1.45pm - Boots: Estee Lauder summer flawless face

2.10pm - John Lewis: Dyson styling demo

2.30pm - GANT: menswear styling demo

2.45pm - Sugar Sweet Duo performance