In 2019, GANT is celebrating 70 years as a premium preppy American Sportswear brand.
From creating superior quality shirts in 1949 to building a full wardrobe of American Sportswear icons over the past seven decades, GANT has evolved into becoming one of the most influential brands within its field. Embarking on this anniversary year, the brand is celebrating its heritage by honoring the sportswear icons and paying tribute to its curious culture, defined by the credo Never Stop Learning.
The curious mindset is an integral part of GANT’s DNA, and leads all the way back to the company’s founding 70 years ago on the American East Coast universities. Over the past seven decades, the brand has driven product innovation by reinventing, refining and perfecting the American Sportswear icons. The Button-Down Shirt, the Club Blazer, the Chino Pant, the Piqué, the Heavy Rugger, the GANT Varsity Jacket, and the Cable Knit have all been crucial building blocks in the brand’s 70-year long success story. Introduced on the American East Coast, these icons have been polished into more sophisticated versions of themselves through their adoption into Europe.
“We are proud of our heritage as passionate and innovative high-quality shirt makers and craftspeople,” says Matthew Mounsey-Wood, Creative Director at GANT.
“As the team started thinking about how to celebrate our 70 years through the collection, we took a look into our archive and soon realized that these seven pieces of preppy American Sportswear have really stood the test of time. Forever feeling fresh and modern, we want to honor the timeless design and longevity of our products by highlighting these seven icons over the course of our anniversary year. By being persistent in our design philosophy and Never Stop Learning, we aim to continue to create pieces that can be passed onto future generations.”
The Never Stop Learning credo is continuously a driving force for innovation at GANT. Later this anniversary year, GANT will reveal the eagerly awaited follow-up to the successful 2017 TV series Couple Thinkers, which so far has 14 million views and a total of 85 million minutes watched. A new contemporary documentary will be released during the world-renowned Tribeca Film Festival in New York City in May.
Seven Decades Seven Icons will be released globally in GANT’s 70 markets on February 7th as part of a year-long celebration.