For Autumn Winter 2019, GANT are proud to announce the launch of womenswear at their Solihull store. Located at the Mell Square Shopping Centre on Drury Lane the store will see a new offering of womenswear sit alongside menswear for the first time since opening in 2008.
Thirty-two core womenswear pieces from the Autumn Winter 2019 collection have been carefully selected to compliment the current menswear offering. Set over one floor, the store will now boast timeless designs from Outerwear, Knitwear and additional key womenswear categories. With prices starting from £80.00 GBP, the edited range will include stand out items such as Superfine Lamb’s Wool Jumpers, timeless Oxford Shirts and a seasonal Classic Down Jacket; the full collection fully shoppable in-store via iPad.
Introducing womenswear to the Solihull store product offering, Fergus Patterson, Managing Director for Northern Europe commented: “We’re still very much perceived as a menswear brand therefore we want to increase our visibility on womenswear as it’s a big opportunity for us. This Autumn Winter season gave us the chance to launch a selection of womenswear pieces in store and we are delighted to offer a wider lifestyle offering to our Solihull customers.”
The store will continue to offer a complimentary gift-wrapping service as well as refreshments for customers. GANT online orders can be collected free of charge in store and customers can browse and order from the extensive online catalogue using the in-store iPad along with the option to join GANT’s customer reward programme.