POSTED: 28 February 2020

GANT opens archive to celebrate sustainability launch


Following the launch of GANT’s 2020 sustainability campaign ‘It’s Complicated, But Not Impossible’, for the first time, the brand will open its extensive archive to release an exclusive online auction of vintage icons.

Following the launch of GANT’s 2020 sustainability campaign ‘It’s Complicated, But Not Impossible’, for the first time, the brand will open its extensive archive to release an exclusive online auction of vintage icons.

GANT has combed through its rich archives to find 14 iconic pieces that look just as timeless as when they were first created.

These carefully selected pieces will be auctioned on eBay from February 24 to March 1, with all proceeds donated to WaterAid.

Dating from the 1960s to 1990s, the auction will include GANT classics such as the Oxford Shirt, Polo Pique, Heavy Rugger, Varsity Jacket, Club Blazer, Classic Chino & Tennis Jumper.

Announced earlier this month, the 7 Rules will roll out globally over the course of the year. The rules are; Reuse, Repair, Rent, Refresh, Remake, Regive and Recycle. The campaign aims to support customers with their sustainable choices whilst recognising the quality and durability of GANT designs. Jessica Cederberg-Wodmar, Global Sustainability Director at GANT states.

“It's complicated, but not impossible - our approach involves working with both the industry and the consumer to drive
change.”

By 2030, GANT has set the following sustainability goals:

2020 - 79% of GANT’s collections comes with a sustainability attribute.
2022 - GANT's cotton is 100% from sustainably certified sources.
2025 - GANT has reduced water consumption in production by 50%.
2025 - GANT's key material is 100% from sustainably certified sources.
2030 - GANT has reduced its climate footprint by 30% throughout the production chain

To find out more about the ‘7 Rules’ and GANT’s sustainability campaign, please visit https://www.gant.co.uk/sustainability

For a chance to make one of these your own, bid throughout the auction period. But act fast–we only have one of each of these rare, vintage pieces.

https://www.gant.co.uk/sustainability/7rules/reuse