POSTED: 25 October 2019

Hayfield appoints two Area Land Directors following £115m investment in residential land


Solihull-based Hayfield has appointed Jason Deferville and Chris Santer as Area Land Directors to grow the luxury housebuilder’s area of operations into the south east and south west of England.

Solihull-based Hayfield has appointed Jason Deferville and Chris Santer as Area Land Directors to grow the luxury housebuilder’s area of operations into the south east and south west of England. Hayfield has recently invested over £115m in land, with 495 residential plots currently under construction, and sites with planning in place for 760 plots newly acquired or in solicitors’ hands.

Founded in 2016, Hayfield has six live sites located in prime locations in Oxfordshire, Warwickshire, Worcestershire and Bedfordshire. It is part-funded via investment from global investors and a recent cash injection has enabled the business to heavily invest in its land bank.

42-year-old Jason Deferville has joined Hayfield from being the Land Director for Redrow Homes South West. Prior to that he was a Senior Land Manager for Linden Homes. He has a total of 18 years’ experience in residential land acquisition, with previous positions being at King Sturge, Berkeley Homes and Persimmon Homes. Mr Deferville has a Masters in Real Estate from the University of Reading.

39-year-old Chris Santer was the Senior Land Manager for Matthew Homes prior to joining Hayfield. Prior to that he was based at Leach Homes for 15 years, holding the position of Land and Planning Manager when leaving the business in 2015. He has a BSc in Quantity Surveying from the University of Westminster.

Mr Deferville’s area of operation encompasses the M5 and M4 corridors, covering Worcestershire, Gloucestershire, west Oxfordshire, Wiltshire, Bristol, North Somerset and West Berkshire. Mr Santer’s area takes in the M1 and M11 corridors, covering Bedfordshire, Cambridgeshire, Hertfordshire and west Essex.

Mark Booth, Managing Director of Hayfield said: “Hayfield is currently in full acquisition mode. We have invested £115m in residential land in a short space of time and we are continuing our drive to buy many more sites by appointing Jason and Chris as Area Land Directors.

“Although the land market for prime residential sites is hugely competitive, it works in our favour when landowners want to create a real legacy and negotiate with only the highest quality aspirational housebuilders.”

Hayfield was recognised at the 2018 WhatHouse? Awards as one of the UK’s Best Small Housebuilders and won the prize for Best Family Home under £750,000 at the 2019 Evening Standard New Homes Awards. It has also scooped three NHBC Pride in the Job Awards. 

Mark Booth continued: “There is so much uncertainty in the market at the moment, but we have a lot of faith in the underlying demand for high quality housing in desirable areas. Hayfield is capitalising on the gap in the market for a premium product – we have proven it is what buyers want and they are keen to invest in a more luxurious, higher quality home that will stand the test of time.”