POSTED: 14 May 2019

Hayfield prepares for rapid expansion with the appointment of national PR Manager

Award-winning housebuilder, Hayfield, has appointed Lottie Crossley as its national PR Manager.

Award-winning housebuilder, Hayfield, has appointed Lottie Crossley as its national PR Manager. Lottie will be responsible for the Solihull-headquartered developer’s corporate and technical PR, all regional PR to promote its live residential sites and its social media activity. 

Founded in 2016, Hayfield specialises in luxury family houses and has six live sites located in prime locations in Oxfordshire, Warwickshire and Worcestershire. The housebuilding company was founded by Managing Director Mark Booth who has over 20 years of senior-level industry experience. It is part-funded via investment from global investors and a recent cash injection has enabled Hayfield to acquire a significant land bank.

38-year-old Miss Crossley has joined Hayfield from Innovation Birmingham, where she was Head of External Relations and Head of Communications. Prior to that, she spent 12 years at Birmingham-based property marketing specialist Core, where she was a Director and Shareholder. During Lottie’s time at Core, her clients included Bloor Homes, Crest Nicholson, Knight Frank, Lovell Homes, Spitfire Homes and St. Modwen Homes.   

Lottie Crossley, PR Manager for Hayfield commented: “I am so excited to be back working in residential property PR, but this time in-house and for a developer that is looking to disrupt the marketplace.

“I was out of the industry for seven years while at Innovation Birmingham. During that time so many business sectors have changed and progressed at a very rapid pace, but the housebuilding industry hasn’t. As a well-funded newcomer to the marketplace, Hayfield is actively looking for ways to stand-out, innovate and introduce green and smart home technology. Meanwhile, at its core, the business has been founded on a desire to build an outstanding luxury product with exemplary customer service.”

Approximately 200 executive homes will be delivered by Hayfield over the next 12 months. The company was recognised at the 2018 WhatHouse? Awards as one of the UK’s Best Small Housebuilders and has since been named a finalist in the 2019 Property Week RESI Awards.

Kelly Sharman, Sales and Marketing Director for Hayfield, said: “Over the past two years, we have been amassing a significant land bank. As a result, we are now in a position to embark on a period of rapid expansion.

“Having an in-house PR Manager will be a real boost to our team and enable us to be far more proactive. I am thrilled that we have recruited someone with Lottie’s experience and passion for the industry.”

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