POSTED: 22 November 2018

New Solihull BID Board members to help influence future of Solihull town centre


Solihull Business Improvement District (BID) has appointed new board members to help influence and shape the direction of Solihull town centre.

Solihull Business Improvement District (BID) has appointed new board members to help influence and shape the direction of Solihull town centre.

The BID works alongside key partners such as Solihull Metropolitan Borough Council, West Midlands Police, public transport providers and property owners including Mell Square and Touchwood.

The Solihull BID Board also has a say in running town centre marketing, promotion, public realm, connectivity and safety and employs Town Hosts who welcome visitors and support businesses during the day, and Evening Guardians, who support door staff at evening entertainment venues at weekends.

The new BID board members are:

  • Mark Birch, Commercial Sales Executive, A-Plan Insurance
  • Amanda Dammers, Head of Branch, John Lewis & Partners Solihull
  • Tony Elvin, General Manager, Touchwood
  • Edward Holland, General Manager, Crowne Plaza Solihull
  • Lawrence Smith, Theatre Manager, Core Theatre

A BID is a defined geographical area within which local businesses collaborate to invest in projects, services and initiatives that improve the environment in which they work. BIDs deliver additional services to those provided by the local authority and the police.

The board meets regularly to provide strategic direction and support to the full-time team, oversee delivery of the BID business plan and scrutinise expenditure and performance.

The new board members will be helping to shape the direction of the BID and will focus on areas such as Safety & Security; Evening Economy; Events & Festivals; Professional Services & Office Sector.

Tony Elvin of Touchwood said: “I am delighted to be joining the Solihull BID Board at such a critical time. BIDs have become a vital instrument in delivering the needs of local business. I intend to use my presence on the board, working with local stakeholders to ensure that Solihull not only retains but builds upon its reputation as a luxury retail destination despite the obvious pressures being faced on the high street.

“Solihull is a fantastic business hub, a great place to live and an exciting leisure destination with new dining and drinking venues arriving in succession. However, we must demonstrate more inclusivity and make it known that we’re open for business to everyone.

“It is also crucial that we capitalise on the Dubai levels of investment coming into the Borough as a result of HS2, providing more homes, more people shopping and spending and greater connectivity.”

Melanie Palmer, Director, Solihull BID, added: “The BID is going from strength to strength with such a wealth of talented and knowledgeable individuals actively showing their passion and belief in driving our projects forward.

“The enthusiasm, commitment and skills they contribute will enhance our full board greatly as they give a lot of spare time to contribute to our community impact and the sustainability of our projects.”