POSTED: 9 June 2022

Rituals cosmetics opens in Touchwood


Rituals Cosmetics has opened its doors in Touchwood Solihull for the very first time. Joining an array of local and global brands in this exciting shopping destination, Touchwood is the perfect location for Rituals’ expansion in the West Midlands.

Rituals Cosmetics has opened its doors in Touchwood Solihull for the very first time.

Joining an array of local and global brands in this exciting shopping destination, Touchwood is the perfect location for Rituals’ expansion in the West Midlands.

Penny Grivea, Managing Director for UK & Ireland at Rituals, said: “We are so excited to be expanding the Rituals interactive experience in the UK. After an unexpected year, we understand more than ever the need for moments of joy. The new Rituals store will help customers to transform daily routines into meaningful rituals by finding the perfect scent to truly unwind and relax. This opening marks an exciting time for the brand in growing our retail presence across the UK and Ireland.”

Tony Elvin, General Manager of Touchwood, comments: “Rituals will add another new dimension to Touchwood in what has been a fantastic year for new and unique brands joining the centre. Our aim is to provide the best visitor destination across retail, hospitality and leisure, and Rituals will certainly fit in well.” 

Rituals Cosmetics offer an extensive collection of luxurious yet affordable home and body products, turning your everyday routines into meaningful rituals. Whether it’s delighting your senses with foaming shower gels or creating a relaxing ambience with scented candles, Rituals helps to elevate at-home moments with their selection of award-winning scents.

In 2000, Rituals opened its first store on Amsterdam’s Kalverstraat, followed by openings in such vibrant cities as London, Madrid, Antwerp, Paris, Lisbon, Berlin, Stockholm and New York. The luxury brand has over 840 stores, more than 2745 shop-in-shops and 5 urban spas in 33 countries worldwide.

Rituals Cosmetics has expanded rapidly on airlines, cruise liners and ferries as well as in hotels. It has also seen significant duty-free growth, with stores on more than 120 luxury cruise liners, 7 different airlines and several major airports worldwide. For more information, visit Rituals.com

Touchwood houses some of the best UK and international brands, designer retailers and independent boutique-style stores. To discover everything Touchwood has to offer, visit www.touchwoodsolihull.co.uk.