Solihull BID has won a national award in recognition of its work promoting growth, networking and encouraging skills retention across the town centre.
The BID won the Best Business Support Scheme category at the recent Association of Town & City Management (ATCM) awards, held in London.
A BID is a defined geographical area within which local businesses collaborate to invest in projects, services and initiatives that improve the environment in which they work.
The ATCM awards showcase best practice on key issues for organisations connected to town centres across the UK and Ireland and identify successful projects local and national government should be aware of.
Solihull BID’s ‘Business Matters’ scheme encompasses a diverse range of initiatives aimed at engaging over 200 professional services and office sector levy payers in Solihull town centre.
“This sector often proves the hardest to engage with but with our innovative and proactive approach, we have seen robust results,” explains Melanie Palmer, Chief Executive, Solihull BID.
“Our forward-thinking events have made a lasting impact on our BID businesses. Over 550 people attended our first Business Expo, giving our 30 exhibitors plenty of chance to meet potential new customers and suppliers that they ordinarily would not have connected with. Of those attendees who answered, 82% said they loved the Expo and felt it had helped their business.
“The BID Business Club continues to build on the momentum started with the Expo and our first meeting at Revolution Solihull – another BID business that has benefited from the scheme – attracted 70 people from as far afield as Sheffield.
“Our aim is to make our business events unlike any other and give people a strong pull to come and see the success story that is Solihull.”
Pictured: Melanie Palmer and Amy Hubbard of Solihull BID collect the ATCM award from Leigh Brown, Chair of the ATCM (left) and Ojay McDonald, CEO of the ATCM