POSTED: 1 November 2019

Touchwood Turns Purple


On 12th November, Touchwood will be showing its support for Purple Tuesday, a nationwide campaign designed to make the customer experience accessible to all.

On 12th November, Touchwood will be showing its support for Purple Tuesday, a nationwide campaign designed to make the customer experience accessible to all.

As well as adopting a purple theme for the day, the centre will be treating its guests to a series of enjoyable performances by The Wellbeing Community Choir, designed to promote mental and physical wellbeing through music and song.

Representatives from Age UK, Scope, the Alzheimer’s Society and Shopmobilty will also be on hand to help raise awareness of the invaluable work they do as well as how small changes can make a big difference in improving accessibility for all. Guests will also be invited to submit any suggestions they have on further improvements that can be made to accessibility within the centre, via a dedicated suggestion box at the information desk.

Tony Elvin, General Manager at Touchwood, comments: “Purple Tuesday is a fantastic initiative that helps to drive real change in recognising and meeting the needs of all of our customers, which is why we are proud to offer our support for the second year running. Even Presley, our iconic polar bear, will be donning his purple scarf! 

“At Touchwood we work hard to ensure that the experience we offer accessible and welcoming for all and are committed to continually enchaining our offer to ensure everyone feels welcome. We encourage everyone to visit us on 12th November to find out what Purple Tuesday is all about!”

Touchwood currently provides a number of accessible facilities including its Shopmobility service offering the hire of scooters and wheelchairs free of charge, as well as implementing a weekly ‘Quiet Hour,’ where lights in all main areas of the centre are dimmed, music turned is off and tannoy announcements are kept to a minimum.   

Purple Tuesday is co-ordinated by disability organisation Purple, with the endorsement of the Department for Work and Pensions. Coinciding with the run up to the peak Christmas shopping period, retailers up and down the country are encouraged to go purple for the day and spread the word, whilst also implementing longer term strategies such as training and accessibility audits.

For more information and for full details of all the events follow @TouchwoodTweets or log onto www.facebook.com/touchwoodsolihull, or alternatively, pick up an arcade guide in centre.

Touchwood houses some of the best UK and international brands, designer retailers and independent boutique style stores. For further information, visit www.touchwoodsolihull.co.uk or telephone 0121 709 6900. Follow @TouchwoodTweets or log onto www.facebook.com/touchwoodsolihull