A barbers which offers free beer and live sports to punters is going a step further - giving them free condoms.
UK barbershop chain Everyman Barbers is giving blokes going in for a trim ‘something for the weekend’ in a bid to fight STDs.
Director, Noel Gilronan, said: “A rise in STDs is a problem we often read about in the press, well this is us doing something practical about it by giving them out for free.”
Everyman Barbers, which boasts stores in eight locations throughout the UK, put in a huge order for thousands of condoms which customers can help themselves to.
Gilronan said that his business which pitches itself as a 'home for today's modern man' is ideally positioned to promote positive sexual health through its campaign and that the convenience will appeal to young people.
“Every month, thousands of customers visit our stores for a haircut,” he says.
“Our stores are ideal places to give out condoms. Young people love convenience and we really believe we can make an impact.”
Statistics suggest that the giveaway condom campaign could be well-timed. According to data by Public Health England, STDs in the UK are on the rise.
In 2018, there were 447,694 new STD diagnoses, a 5% increase on the previous year.
The campaign title, which is embossed on the condom packaging, is a play on an old British barbers tradition. Back in the day, barbers would ask their clients: “something for the weekend, sir?” as a discreet way to ask if the client wanted a condom.
“It’s a fun campaign with a serious message but can ultimately have a real-world impact in the fight against STDs,” says Gilronan.
Large bowls stuffed with condoms will be placed on the counter in each Everyman Barbers store. Gilronan opened his first barbershop in Birmingham in 2006, and now has stores in Birmingham, Manchester, Nottingham, Bristol, Derby, Leicester, Cheltenham and Solihull.