POSTED: 4 February 2020

Vita, Green’s and Taste Collective have arrived in Mell Square


Solihull-based shopping centre, Mell Square is pleased to announce the launch of three food and drink destinations, Vita, Green’s and Taste Collective, creating 30 jobs in the process.

Solihull-based shopping centre, Mell Square is pleased to announce the launch of three food and drink destinations, Vita, Green’s and Taste Collective, creating 30 jobs in the process.

The new immersive food and beverage brands, located in the hub of Mell Square and on the former Costa site, will be providing an array of experience-led offerings, creating the ideal destination for shoppers to socialise in the day and into the night.

Opened on the Wednesday 29th January, Vita serves delicious desserts and cakes from local independent bakeries, including Salcooks and Marsin Bakers, while Green’s offers innovative cocktails, all created by acclaimed mixologist Robert Wood. Robert has over 15 years of experience and has opened over 10 venues around the UK, including Birmingham’s Edgbaston Hotel and 40 St Paul’s (Imbibe Magazine Gin List of the Year & UK’s Best Gin Bar).

Looking ahead to next week, Taste Collective will launch as the new home to some of the Midlands’ top independent eateries. Set in a covered outdoor pergola style seating area, the venue will be host to pop-up street food traders serving a variety of cuisines – the opening vendors from Wednesday 5th February include What The Cluck, Home Run Pizza, Sticky Beaks and Jammin BBQ.

Rob Hemus asset director for IM Properties, owners of Mell Square, said: "We are so pleased to welcome the three new brands that are sure to be big hits amongst our shoppers. The immersive eating experiences are fantastic additions to Mell Square and further build on the independent retail scene, which is already flourishing in the town centre”.

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Vita, Green’s and Taste Collective have all been created to appeal to a wide range of ages and tastes, bringing greater vitality to the town centre and enticing more people to eat, drink or socialise with friends and family in Solihull.

For more information, please follow @vita_solihull, @greens_solihull and @tastecollective_mellsquare