MINISO is an innovative  lifestyle and design-led product retailer, offering high quality household goods, cosmetics and food at affordable prices.

Taking product structure and management as its priority, MINISO insists on selecting the best materials from all over the world. 80% of the design is from Japan, Korea, Sweden, Denmark, Singapore, Malaysia and China. While pursuing high quality and intelligent technology, MINISO also attaches great importance to consumers’ shopping experience and devotes itself to creating a culture of quality service, so as to convey such features as health, leisure, quality and creativity through shopping experience.